{"title":"Standard Soft Coolers","description":"","products":[{"product_id":"black-bison-12-can-softpak-cooler-bag","title":"Black Bison 12 Can - SoftPak Cooler Bag","description":"\u003cmeta charset=\"UTF-8\"\u003e\n\u003ch2 data-mce-fragment=\"1\"\u003eSoftPak Ice Chest Cooler\u003c\/h2\u003e\n\u003cp data-mce-fragment=\"1\"\u003eBe sure to check out our new \u003ca href=\"https:\/\/www.bisoncoolers.sbs\/collections\/coolers\/products\/bison-12-can-xd-series-softpak-cooler-bag\" title=\"Click to check out our 12 can softpak cooler\" data-mce-fragment=\"1\" data-mce-href=\"https:\/\/www.bisoncoolers.sbs\/collections\/coolers\/products\/bison-12-can-xd-series-softpak-cooler-bag\"\u003e12-Can XD Series SoftPak\u003c\/a\u003e!\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eThis isn’t your mom’s old personal soft-sided cooler.  This Made in USA cooler packs a serious punch.  The Bison SoftPak is tough as nails and keeps ice for up to 24 hours in 120 degree heat.  Wrapped in a heavy duty 1000 denier vinyl shell, it’s stronger than any other soft-sided cooler, tear resistant up to 375 pounds and UV protected to ensure it doesn’t fade.  With nearly an inch of insulation, this beverage cooler keeps your drinks frosty cold.  Use the exterior pocket for dry items and turn it into a dove hunting, deer hunting or fishing cooler that’s designed just for you.\u003c\/p\u003e","brand":"Bison Coolers","offers":[{"title":"Default Title","offer_id":41585302044865,"sku":"550100","price":114.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1183\/9842\/files\/550100-12CanSoftPak-Standard-Black-1.png?v=1713388020"},{"product_id":"bison-12-can-duck-camo-softpak-cooler","title":"Bison 12 Can - Duck Camo SoftPak Cooler","description":"\u003ch2\u003eSoftPak Ice Chest Cooler\u003c\/h2\u003e\n\n\u003cp\u003eThe \u003cstrong\u003educk camo soft cooler\u003c\/strong\u003e is a game changer in the world of personal beverage coolers. Manufactured in the USA, the Bison 12 Can SoftPak Cooler features an innovative design that combines durability with functionality. This cooler is specifically engineered to withstand the rigors of outdoor use, making it perfect for avid hunters, fishers, or anyone who spends time in nature.\u003c\/p\u003e\n\n\u003cp\u003eConstructed from tough materials, this cooler boasts nearly an inch of insulation, allowing it to keep ice up to 24 hours even in extreme heat, such as 120 degrees Fahrenheit. This performance is crucial when you're out on a long day trip and need to ensure your drinks stay frosty cold. The unique duck camo pattern adds a touch of style while helping you blend into your outdoor surroundings.\u003c\/p\u003e\n\n\u003cp\u003eThe exterior pocket is a thoughtful addition, ideal for storing dry items such as snacks or keys, making this cooler not just a drink holder but an all-purpose cooler for your adventures. Whether you’re planning a weekend dove hunting trip, a serene day of fishing, or a deer hunting weekend, this cooler is designed for versatility.\u003c\/p\u003e\n\n\u003cp\u003eOverall, the Bison Duck Camo SoftPak Cooler is not just about keeping your drinks cold; it’s about durability, efficiency, and convenience. Whether you’re in the field or at a picnic, this cooler meets your needs with its rugged design and reliable performance. You won't just be getting a cooler, but a trusted outdoor companion.\u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e","brand":"Bison Coolers","offers":[{"title":"Default Title","offer_id":48788579647681,"sku":"550701","price":114.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1183\/9842\/files\/550701-12Can-DuckCamo-1.png?v=1731948275"},{"product_id":"18-can-switchback-softpak-shale","title":"18 Can Switchback SoftPak - Shale","description":"\u003cp\u003e\u003cstrong\u003e18 Can Switchback SoftPak - Shale\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe \u003cstrong\u003e18 can backpack cooler\u003c\/strong\u003e is the perfect companion for all of your adventures. This cooler is masterfully designed and handcrafted in the USA, ensuring that it meets the demands of outdoor enthusiasts while providing top-of-the-line performance. The Switchback is not just a cooler; it is a versatile and rugged backpack that allows you to carry your favorite beverages with ease. It has an impressive capacity for holding up to 18 cans, ensuring your drinks remain refreshingly cold for hours on end.\u003c\/p\u003e\n\u003cp\u003eNo matter if you're hiking through the mountains, camping in the wilderness, or enjoying a tailgate party, the \u003cstrong\u003e18 can backpack cooler\u003c\/strong\u003e is your reliable partner. Thanks to its durable construction, the cooler can withstand tough conditions while keeping your items secure and cold. The comfortable padded straps provide ease of carrying, making it an essential gear for adventurers who value both functionality and comfort.\u003c\/p\u003e\n\u003cp\u003eThe interior of the Switchback is spacious, accommodating not just cans but also sufficient space for snacks, ice packs, or other essentials. With features like a weatherproof double PU-coated shell, it ensures that rain or splashes do not compromise the contents. The exterior is made from 100% recycled 400D nylon canvas, making this cooler an environmentally friendly option.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eRugged and stylish design, great for any outdoor setting\u003c\/li\u003e\n\u003cli\u003ePockets designed for various bottle sizes including 40oz, 22oz, or Churchills\u003c\/li\u003e\n\u003cli\u003eInnovative integrated bottle opener for convenience\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eInvest in the \u003cstrong\u003e18 can backpack cooler\u003c\/strong\u003e and elevate your outdoor experiences. Embrace the beauty of nature while knowing you have the best cooler by your side, ready for whatever adventure awaits.\u003c\/p\u003e","brand":"Bison Coolers","offers":[{"title":"Default Title","offer_id":49385559621825,"sku":"580101","price":229.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1183\/9842\/files\/580101-Switchback-Shale-1.png?v=1744840077"},{"product_id":"18-can-switchback-softpak-navy","title":"18 Can Switchback SoftPak - Navy","description":"\u003cp\u003e\u003cstrong\u003eBison Coolers Switchback - Navy\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe 18 can cooler navy is the ultimate companion for your outdoor adventures. This remarkable cooler holds up to 18 cans, making it perfect for hikes, camping trips, or tailgating at your favorite events. Designed and crafted in the USA, this cooler is built to withstand the rigors of nature while ensuring that your drinks remain refreshingly cold for hours on end.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDurable Construction\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe Switchback boasts a robust 100% recycled 400D nylon canvas shell that not only enhances durability but also contributes to environmental sustainability. Its weatherproof double PU-coated exterior keeps your beverages safe from the elements, making it an ideal choice for any adventure. Whether you’re facing rain, mud, or any outdoor challenge, this cooler is up for it.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFunctional and Convenient\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis innovative backpack cooler features pockets that perfectly fit 40oz, 22oz, or Churchill bottles, ensuring your drinks are always within easy reach. An integrated all-new bottle opener adds an extra layer of convenience, allowing you to enjoy your favorite beverages with ease. The comfortable padded straps provide superior comfort, whether you're trekking up a mountain or enjoying a sunny day at the park.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAdventure Awaits\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePhase into adventure with the knowledge that your drinks are secure and cold with the 18 can cooler navy in hand. Embrace quality and explore the great outdoors with the confidence this versatile essential brings to all your adventures. The Switchback symbolizes your adventurous spirit and enhances every outing.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003e100% recycled 400D nylon canvas shell\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eWeatherproof double PU-coated\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003ePockets made to fit 40oz, 22oz, or Churchills\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eIntegrated all new bottle opener\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Bison Coolers","offers":[{"title":"Default Title","offer_id":49385567584449,"sku":"580103","price":229.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1183\/9842\/files\/580103-Switchback-Navy-1.png?v=1744840078"},{"product_id":"18-can-switchback-softpak-seafoam","title":"18 Can Switchback SoftPak - Seafoam","description":"\u003cp\u003e\u003cstrong\u003e18 Can Backpack Cooler - Seafoam\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe \u003cstrong\u003e18 can backpack cooler\u003c\/strong\u003e is the ultimate companion for every adventure seeker. Expertly designed and crafted in the USA, this rugged backpack cooler is built to withstand the elements while providing top-notch cooling performance. With an impressive capacity to hold up to 18 cans of your favorite beverages, it's perfect for hiking, camping, or tailgating. No more lukewarm drinks! The Switchback guarantees your beverages remain refreshingly cold for hours, ensuring you stay hydrated and happy during your pursuits.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eComfort and convenience are at the forefront of this product. Featuring padded straps, the \u003cstrong\u003e18 can backpack cooler\u003c\/strong\u003e is easy to carry on long treks, making it a go-anywhere essential. Its spacious interior allows for ample storage of both food and drinks, accommodating all your picnic needs. 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The new integrated bottle opener adds to the convenience, making this a must-have for those who love outdoor activities and adventures.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003eWhy Choose the 18 Can Backpack Cooler?\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eRugged and eco-friendly materials\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eEfficient cooling for hours\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eComfortable padded straps for easy carrying\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eIntegrated bottle opener for added convenience\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Bison Coolers","offers":[{"title":"Default Title","offer_id":49385568534721,"sku":"580102","price":229.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1183\/9842\/files\/580102-Switchback-Seafoam-1.png?v=1744840077"}],"url":"https:\/\/www.bisoncoolers.sbs\/collections\/standard-soft-coolers.oembed","provider":"Bison Coolers","version":"1.0","type":"link"}